At The Helm
Karim Akram Rashad Miknas is a highly accomplished business executive with over three decades of experience in restaurant management, hotel administration, music production, marketing, and creative writing. His career highlights his exceptional leadership and ability to drive profitability through strategic initiatives.
Karim has managed large-scale operations and developed high-performing teams, fostering a culture of excellence and continuous improvement. His extensive experience in hospitality includes growing restaurant and hotel chains, ensuring top-tier service, and customer satisfaction. As the director and owner of Likwid Production, he has produced high-quality audio content and collaborated effectively with artists.
Karim Miknas
Group General Manager
Akram Miknas, Founder and Chairman of PROMOSEVEN HOLDINGS B.S.C.C. (P7H), is known to be one of the pillars of modern marketing communications in the Middle East. He has just been recognized as No. 3 in the Middle East’s 50 Most Powerful People in Media, Marketing and Advertising.
PromoSeven Holdings, a major business conglomerate in the Gulf, records a turnover in excess a billion dollars per annum. It finds its roots in Fortune PromoSeven started by Miknas in Lebanon in 1968, which is today the largest advertising and communications network in the Middle East and North Africa, ranking 52nd in the world and employing over 4,200 inspired professionals. Fortune PromoSeven enjoys a pervasive presence with offices in UAE, Bahrain, Oman, Kuwait, Qatar, Lebanon, Morocco, Algeria, Egypt, Jordan, Saudi Arabia, Tunisia.
Akram R Miknas
CEO and Founder of PromoSeven
Tarek Miknas is a prominent figure in the advertising industry. With a passion ignited during his Communications studies at California State University, Fullerton, he launched his career in advertising as an art director at McCann, New York. His journey continued at FP7McCann in Dubai, where he excelled in account management and corporate communications.
In 2010, Tarek was appointed CEO of the FP7 Network for the Middle East and North Africa, a role in which he propelled the agency to unprecedented success. FP7McCann has consistently been recognized as the Most Effective Agency and Network of the Year at the MENA Effies for eight consecutive years and has received the global title of Most Effective Agency of the Year three times in the last five years. Today, FP7McCann ranks among the top three agencies in every market it serves.
Tarek Miknas
CEO and Founder of PromoSeven
Traces of History
Born in Tripoli, Lebanon, on May 29, 1944, Akram Miknas studied at the International College of Beirut and the American University of Beirut, majoring in Business Administration.
Was founded in Lebanon as the roots of Promoseven Holdings.
Today, it's the largest advertising and communications network in the Middle East and North Africa.
Ranking 52nd in the world and employing over 4,200 inspired professionals.
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